OUAT 1x02 The thing you love most - unclear parallels with s3

This episode is all about how the evil queen managed to cast the curse in the past and the battle between Regina and Emma in the present.
Another good episode, Henry is still 10 and sweet, the scene when MaryMargaret says Henry thinks she's SnowWhite to Emma is lovely, because if Emma believed she could accept that she's finally found her mom :-) But of course she doesn't. :p In the same way it's so sweet when MM says she trusts her. As long as she knows she just met her, and it's sweet that even if they don't know why they still feel a connection.
The scene between the evil queen and Rumple is great, I really love the way he says the final line "you know what you love, now go and kill it".
And of course the end. I always love when Mr Gold and Regina have a scene together :-D but why Gold went to Regina, if he didn't want her to know he remembers? He keeps pretending that he doesn't, in 1x12 she has to 'insists' to get the truth out of him, and yet he goes to her saying things like "to which deal are you referring?" and however she chose the name Henry, and the Please... of course she suspects. It's incredible she still has doubts, in fact. It takes her 10 episodes to decide she thinks he's rumple and she wants to be sure he knows it. Maybe Gold simply couldn't resist to play with her :-)
I've watched this episode at least three times, if not more. :-)

Bit of SPOILERS here, because I want to talk of a particular thing of series 3, so be warned.
To cast the curse, the evil queen need a lock of hair from the people with the darkest souls, and the heart of the thing she loves most, and they'll not only be transported to another land, a land without magic, this land, but also lose all their memories, as an important part of the plan, in a way the most important part.
In season 3, not only Pan doesn't need the lock of hair, but also kind of change the heart thing, because the heart he uses if from his only loyal companion, but that's stretching it a bit don't you think? Because Pan only likes him in the way that he's the only one willing to help him, but Pan doesn't love him. Pan only loves himself! Then Snow cast the curse to come here, and this again is puzzling, because
1 again, apparently she doesn't need the lock of hair either, like Pan.
2 they are all convinced that they will remember everything, once they get here, and it's only because of Zelena if they actually don't. But I thought the memory loss was part of the curse, so..... ???
3 how come they always end up here? I mean, the first time it was because this was the only land without magic , and Rumple needed to come here, but now there is magic in Storybrooke, the town at least is not 'a land without magic' anymore. I mean in the curse there wasn't any kind of direction, to my knowledge, only the absence-of-magic-important-detail.
If there's something I've missed, please let me know, thank you.
Once upon a time season 1 episode 2.